OVERVIEW

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Recovery on Campus (ROC) is an Alberta-wide initiative, founded in 2022, that not only supports but celebrates all recovery pathways for all campus members, across campuses in Alberta. ROC is the central point of contact for services and supports, research and collaborations, awards, education, and training to support recovery communities on campuses throughout the province. Funded by the Government of Alberta, ROC serves campus members across 26 post-secondary institutions in Alberta. 
 

ROC wanted to spread the word and increase online presence across post-secondary institutions in Alberta. To achieve this objective, we employed a multi-channel marketing approach, utilizing:

• Social media platforms and the ROC website for advertising events, training, supports and general knowledge

• An inter school advisory committee

• Monthly email marketing campaigns sent to existing members

• Recovery-oriented events across the province

• Promotional & marketing materials handed out at events

• Featured stories in the media (both local and national news outlets)

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RESULTS
 

Over the course of a year, there was over 300% organic growth in Instagram followers, and 50% growth in LinkedIn followers, and over 70% of post-secondary institutions held ROC sponsored sober events on their campuses, with each event reaching hundreds of campus members province-wide.

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